Known for her commitment to User Centered Design, Gessica Tortolano is currently sharing that knowledge with her students as Head Instructor of the UX/UI Immersive program at Wyncode Academy. Prior to Wyncode, Gessica worked with some of the biggest brands and tech giants in the world! While in San Francisco, she helped Google shorten their purchasing funnel, she brought the value of experimentation and feedback loops to the Gap, and tapped the true value of Voice UX for Samsung. Prior to her West Coast tour of duty, she spent many years working in South Florida where she created solutions for automotive titans and cruise industry organizations and local favorites like the Miami Heat. After many years of designing digital products and building strong UX teams within organizations, her focus now is on nurturing world-class designers, guiding clients and teams through the product design process, and evangelizing the UX gospel. She believes in solving problems by beginning with a deep understanding of the problem at hand. Once a problem is clearly stated, it is a half-solved. Today her goals are clear. Her mission is to create a reputation for South Florida as a place that cannot be ignored, to make South Florida a hub for world-class product designers. Gessica has a Bachelor of Arts degree in Advertising from Emerson College in Boston.