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Digital Marketing

10 weeks/ In-Person or Remote

What do you need to know?

Quick overview of this program


Digital Marketing

12 weeks/ In-Person or Remote/ Wednesdays & Thursdays 7-9 PM

Next one:

Spring To be announced

Wyncode is now part of the BrainStation family. Future programs will now be offered by BrainStation Education, using BrainStation’s globally acclaimed curriculum.

How is Digital Marketing different

Maximize your marketing budget with cutting-edge tools

Traditional Marketing

Uses channels like billboards, television and newspapers, making it more difficult and more expensive to target the right audience

Digital Marketing

Uses digital media such as Google and Instagram to reach the exact audience you want to market to and learns from the users’ behaviors

Discover if this is for you

In 12 weeks you’ll learn how to strategize, measure, and optimize to reach your goals.


Meet your instructor

Michael Schott

With over a decade of experience in corporate, agency and startup environments, Michael brings a deep passion to the ever-evolving field of performance marketing. He has experience in performance marketing channels ranging from search engine marketing, social media, display advertising, email among other marketing verticals. He’s created and led multi-million dollar digital marketing campaigns for clients across different industries such as retail, consumer packaged goods, TV and entertainment, education, and travel and tourism. A native of Colombia, he has an expertise in the Latin American, US Hispanic and general US markets. Mike is a sought-after teacher, mentor and coach who has led dozens of trainings and seminars on specialized topics in digital marketing.
Michael Schott
Michael Schott
Michael Schott

What will you learn?

Digital Marketing Strategy

Metrics & Analytics

Social Media Marketing

Remarketing & Retargeting

Facebook Ads Manager

Instagram Ads

LinkedIn Ads

Twitter Ads

Part-time | 12 weeks | In-Person or Remote

What will you learn?

Week 1

Course Intro & Digital Marketing Fundamentals - Development & Executing a Digital Strategy

Week 2

Marketing Analytics - Metrics, Tracking and KPIs
Google Analytics - Deep Dive

Week 3

Search Engine Optimization - SEO I (On-Page) + SEO II (Off-page)

Week 4

Search Engine Optimization - SEO Deep Dive
Landing Pages, AB Testing - Marketing Optimization

Week 5

Search Engine Marketing - SEM
Google Adwords - Deep Dive

Week 6

Google Adwords - Deep Dive
Social Media Marketing - Paid Social

Week 7

Facebook Ads (FBA) - Deep Dive
Social Media Marketing - Paid Social LAB

Week 8

Social Media Management & Influencer Marketing
Content Marketing Strategy & Planning

Week 9

Content Marketing Strategy & Planning
Email Marketing & Automation

Week 10

Growth Hacking - Retention & Engagement Strategies
Presentation Day

See More

Why Wyncode?

Complete an entire digital marketing project

Learn soft skills that make you stand out

Enhance your professional and presentation skills

Career-centric approach

A day as a Wyncode Digital Marketing student

Curious about what it’s like in the Digital Marketing program at Wyncode?

7:00PM - 7:15PM

Announcements, review of core concepts from the previous class, and new lesson introduction

7:15PM - 8:30PM

Lecture - learn about vocabulary, concepts and tools

8:40PM - 9:00PM

Small group or independent challenge

9:00PM - 9:30PM

Review work and preview homework or projects